Introduction
At Woowave® Paddle Board, Kayak Seat, we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, and disclose information about you when you access or use our website, woowave.shop (the “Site”), or otherwise interact with us.
Please read this Privacy Policy carefully. By visiting the Site, you agree that your personal information will be handled as described in this Privacy Policy. Your use of our Site, products, services, and applications (collectively, “Services”) is also subject to our Terms of Service.
What Information We Collect
Information You Provide Directly to Us
We collect information you provide directly to us when you use our Site and Services. This includes:
- Account registration information: To create an account, we require you to provide a username and email address. You may also choose to provide a profile picture, display name, and other details to complete your profile.
- Purchase and order information: When you buy products on our Site, you will need to provide additional information like your name, billing address, shipping address, phone number, email address, payment card information, and optional account password. We use this information to process and fulfill your order.
- Communications: If you contact us directly, we may receive additional information about you. For example, when you contact our customer support team, we will receive your name, email address, phone number, the contents of a message or attachments that you may send to us, and other information you choose to provide.
Information We Collect Automatically
We also collect information about you automatically when you use our Site and Services. This includes:
- Log data and device information: We automatically collect log data and device information when you access and use our Site and Services. That information includes, among other things: details about how you accessed and used our Services like your access times, browser type, IP address, unique device identifiers, language preferences, referral source, and other diagnostic data.
- Usage information: We collect information about your interactions with our Site and Services. This includes information like the pages or content you view, search queries you submit, and how you interact with content on our Site.
- Location information: We may determine your approximate location from your IP address to provide you with localized content and advertising.
- Information from cookies & other technologies: A cookie is a small file placed on your device when you visit a site that can be understood by that site on your subsequent visits. We use cookies (including third-party cookies), web beacons, pixels, and other technologies on our Site and Services to collect information and serve tailored advertising. You can control your cookie options through your browser settings.
Information We Collect from Other Sources
We may also obtain information about you from other sources and combine or link that with information we have about you. For example:
- We may collect demographic data or data about your interests from third-party analytics providers and advertising networks to help us deliver targeted promotions and advertising that may interest you.
- If you create or log in to your Woowave® account through a third-party social media site, we will have access to certain information from that site, such as your name, account information, friends lists, and profile picture, in accordance with the authorization procedures determined by such social media site.
- We may collect information about you when you post content to our pages/feeds on third-party social media sites.
- We may collect information about you from third-party sources to supplement information we collect directly from you, like updated delivery and address information.
How We Use Information
We only use your information as permitted by law and for the purposes outlined in this policy. Those purposes include:
- Providing, improving, and developing our Site and Services. We use the information we collect to deliver our Site, Services, and products to you, as well as for related operational, security, compliance, and research purposes.
- Completing transactions and orders. We use your information to process and fulfill any purchases or orders you make on our Site.
- Communicating with you. We use your information to communicate with you in relation to our Site and Services via different channels (e.g. email, phone, online chat).
- Showing personalized advertisements and content. We use your information to personalize your experience and the advertisements and content we show you. For example, we may use your shopping history and interactions with our Site to offer you products and promotions we think you’ll like.
- Conducting research & analysis. We use your information for internal research and analysis purposes, like to improve, test, and enhance our Site and Services.
- Protecting our interests. We use your information when needed to enforce our agreements, policies, and standards, and to protect our rights, property, and safety. For example, we may use your information to detect and prevent fraud, spam, abuse, security risks, or damage to Woowave®, our Services, customers, or the public.
- Meeting legal requirements. Woowave® may need to use and retain your information for legal compliance purposes, like complying with regulatory obligations, responding to a subpoena or court order, or making disclosures as otherwise required or allowed by law.
How We Share Information
We do not sell your personal information to third parties. We only disclose your information in the following circumstances:
- With service providers. We share your information with third-party companies and contractors that help us provide our Services. This includes payment processing, order fulfillment, infrastructure, IT, customer support, email delivery, auditing, security, fraud prevention, marketing, analytics, research, and other similar services.
- During a change of control. If Woowave® experiences a merger, acquisition, reorganization, bankruptcy, or other similar event, customer information may be transferred to another entity.
- To comply with the law. Woowave® will disclose your information if reasonably required to do so by law, regulation, legal process, or governmental request. We may also disclose your information to enforce applicable policies or agreements.
- To protect rights and interests. Woowave® may disclose information if necessary to protect the vital interests, rights, safety, or property of Woowave®, our customers, the public, or another party. Examples include protecting against loss of life or serious physical injury, addressing security threats, fraud, or illegal activity we identify, or preventing damage to property.
- With your consent. We share information about you with your consent or direction, like if you authorize Woowave® to share certain information with third parties.
- Aggregated or de-identified data. We may disclose or use aggregated or de-identified information for any purpose. For example, we may share aggregated data with prospective partners or publish reports summarizing general usage trends.
Your Choices & Rights
You have choices regarding how we handle your information. This section outlines key controls and rights available to you.
- Accessing your information: You can request a copy of your personal information maintained by Woowave®. There may be some legal or account-related exceptions to data access rights.
- Updating your information: If you believe the personal information we maintain about you is inaccurate or incomplete, you can ask us to update or correct it.
- Deleting your information: You may contact Woowave® to request we delete your personal information under certain circumstances provided by law. There may be exceptions to deletion requests to allow Woowave® to comply with legal obligations or if retention is necessary for Woowave® to function properly.
- Opting out of communications: You can unsubscribe from marketing emails by clicking the “unsubscribe” link they contain. You can opt out of texts by replying STOP. Note you cannot opt out of some operational or account-related communications.
- Using browser/device controls: Your browser or device may allow you to control cookies and other types of local data storage. You can adjust those settings per your preferences.
- Limiting ad targeting & opting out: Some ads appearing on Woowave® are delivered by third parties. You can visit industry opt out pages like aboutads.info and networkadvertising.org to limit ad targeting.
- Using privacy rights: In some regions, you may have certain privacy rights that provide you with enhanced protection and choice regarding your personal information. Woowave® will honor valid exercise of applicable privacy rights, such as the right to have your information restricted from processing or to object to processing under European data protection law.
- Filing complaints: If you believe Woowave® has handled your personal information in a way that violates legal requirements, you can file a complaint with the company or relevant regulators.
Data Retention
Woowave® retains personal information for as long as required to fulfill purposes outlined in this Privacy Policy unless a longer retention period is permitted or required by law. The criteria used to determine retention periods include:
- How long is the information needed to provide our Services to you and operate our business?
- Do laws or contracts with consumers/partners require us to retain data for a certain period?
- Is the data needed to protect the vital interests of consumers or Woowave®?
- How long will the data remain relevant for research or analysis purposes?
- Are there other legal, regulatory, or auditing reasons to retain historical data beyond the minimum required retention periods?
Security
Woowave® uses reasonable technical, physical, and organizational safeguards to protect your information against unauthorized or unlawful processing. For example, we transmit data over encrypted connections and implement access controls and policies to limit employee access to information on a need-to-know basis.
However, please note that no method of transmitting or storing data is completely secure. If you have reason to believe your interaction with us is not secure, please contact us immediately as described in the Contacting Us section below.
International Data Transfers
Woowave® operates globally, which means personal information may be stored and processed in any country where we have operations or retain service providers. Some data protection regulations restrict cross-border transfers of personal information without appropriate safeguards.
Woowave® will take measures to comply with applicable data transfer requirements, which may include:
- Adhering to approved code of conducts or certification programs.
- Entering standard contractual clauses approved by regulators to govern cross-border data transfers.
- Transferring data only to countries with privacy laws deemed “adequate” by authorities.
Changes to this Privacy Policy
Woowave® may update this policy from time to time. If we make material changes, we will post the updated Privacy Policy and notify you where appropriate, such as via prominent notice on our website. We encourage you to review this policy periodically to stay up to date about our privacy practices.
Contacting Us
Please feel free to contact us with any questions, concerns, or comments you may have about this Privacy Policy or our privacy practices. You can contact us online at [email protected] or write to us:
Woowave® Paddle Board, Kayak Seat
ATTN: Privacy Officer
123 Main St.
Nashville, TN 37217
We will respond to questions and requests within any time period required by law.